Powerful things, often with business opportunities, for many consumer customers, there is demand, bring convenience, naturally are willing to use,Wechat mini programIt's a very good example。Now the small program is more hot, the development momentum is more fierce, many businesses have their own mall small program, they rely on the specific attributes of small program, in this small program mall to get more traffic and sales。So, what is the good trend of wechat mini programs？

1, convenient and fast

Since it has been characterized as a mall small program, it is mainly to do shopping categories, and it has a great potential compared with other shopping platforms, such as apps, shopping websites, etc., is convenient and fast。If we use the APP also need to download, take up the memory of the phone does not say, the operation is too complicated;If we use shopping websites, we not only need to register and log in, but the operation is more complicated than the APP。

In comparison, if we use the mall small program, because the small program is attached to the use of wechat above, you only need to confirm the login, you can use the wechat account to log in to the small program, the operation is also more simple, but the mall should have some functions。

2. Many entrances

Mall mini program itself as a kind of small program，Has many open entrances，For example: nearby small program, two-dimensional code, wechat search, circle of friends small program code, wechat group sharing, public number association, friends push and so on，If you add it all up，There are about fifty entrances，And these entrances are also the traffic entrance of the mall small program，If you want to profit from it，A large number of users enter the mall mini program from these entrances for shopping conversion。

3. Wechat Power

The small program of the mall is dependent on wechat to survive, which is itself a great potential。We all know that if you want to operate a shopping mall website platform or APP, the first thing to do is to have a user base, if there is no user, let alone conversion。And wechat itself has more than one billion monthly active users, this huge user base if you can own, which can imagine the stakes。Coupled with the interrelated functions of the public number and the small program, the small program of the city will have enough traffic sources to escort it。

4. Scene marketing

As we said just now, the mall mini program has a lot of entrances, including online entrance and offline entrance, and because the mall mini program is mainly used for shopping, the offline entrance is very important。Mall small program a lot of frequency of use is offline, coupled with its marketing attributes, so that many businesses to solve a lot of business problems, but also greatly save the human, material, financial and other costs, greatly improve the business efficiency of the store。

The investment cost of small programs is also relatively low, and many businesses rely on itWechat mini programOpened up a new market, because many people in the previous website transformation did not catch up with a good time, missed a tuyere。而且，Wechat mini program，In popular terms, it is a wechat marketing platform，With the help of wechat's user volume and the jump between small programs, we can fully explore potential users，Establish a smooth shopping channel，Enrich platform marketing functions，Thus greatly improve the click-through rate and conversion rate，There's really a lot of potential in there。